SEO refers to Search Engine Optimization. SEO has a wider scope in the industry and there are great job opportunities in the field of SEO. Mainly SEO is done to get ranking on major search engines such as GOOGLE, Bing and Yahoo which provides better search results to the users. Among various search engines , Google is highly used by the users. Internet is accessed worldwide, so businessmen promote their business via internet to reach on global level. So they have to do SEO of their business or respective website to get raking on search engine/google.
What is SEO?
SEO stands for Search engine optimization. SEO is the process of generating traffic from free, organic or natural search results on search engines. Search engines have primary search results ,where web pages and other content such as videos or local listings are shown. Search engine gives them ranking based on what it considers most relevant to the user. There are two types of SEO –
- On page SEO activities- On page SEO refers to the practice of optimizing individual web pages for getting high ranking and earn more relevant traffic in search engines. On page indicates both the content and HTML source code of a page that can be optimized.
- Off page SEO activities – Off page SEO refers to the techniques that can be used to improve the position of a website in the search engine result pages. Off page is not mere link building,it is a lot more than that.
What is a Search Engine?
A search engine is a software system which is designed to search for information on the world wide web. The search results are generally presented in a line of results referred as search engine result pages (SERPs). The information may be a mix of web pages, images and other types of files. Some search engines also mine data available in databases or or open directories. There are three major search engines- Google, Yahoo and Bing. Among these major search engines , Google is highly preferred by the users.
Scope of SEO
Now a days, with the increase of online businesses Search Engine Optimization is a preferred career choice available among youngsters. Online industry is growing day by day and SEO plays a vital role in generating traffic to the website and companies are spending a huge amount on SEO. Search Engine Optimization is becoming a highly recognized career all over the world. An SEO expert has become the need of the companies due to increasing number of websites doing great business.
There are greater job opportunities in the field of SEO. Every website is looking for procuring SEO services either internally or externally depending on its budgets and expertise at hand. SEO has very bright future for the one having greater analytical skills and who is dynamic. In this field , it is necessary to stay up to date with the latest trends in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat the competitors and have an edge over all others.
SEO Job Categories
Many of the SEO firms, particularly the larger firms, have employees in these job categories :
- Link Building
- Web designing
- Content Writing
- Social Media Analyst
- Offline marketing/Advertising
- Organic Search Engine Optimization
- PPC Management
Career Opportunities in SEO
SEO is a part of Digital Marketing which is growing rapidly in India. Career in SEO is becoming popular day by day and need for well trained SEO professionals is growing. Almost every small or big business, having website is now investing in SEO to get high ranking on Google.
SEO is not just a career option, SEO is a must have skill which will help to build a career in Digital Marketing. Learning SEO is a good start for career for the one , who is passionate about marketing ,websites,writing,blogging,analytics and learning new skills.